喬惠怡:與頂流大V合作帶貨,擔(dān)任雅詩(shī)蘭黛主播的職場(chǎng)小花

寧波諾丁漢大學(xué)招生辦
2021-1-28 23:27:49 文/裴怡雨 圖/曹陽(yáng)
Please scroll down for the English version -Internships help UNNC student to find her passion.
與李佳琦、薇婭等大V進(jìn)行合作,擔(dān)任過國(guó)際品牌雅詩(shī)蘭黛的主播,和團(tuán)隊(duì)一塊將產(chǎn)品銷量做成小家電類目的No.1……
這都是寧波諾丁漢大學(xué)國(guó)際商務(wù)經(jīng)濟(jì)學(xué)專業(yè)大四學(xué)生喬惠怡在實(shí)習(xí)中的收獲。雖然距離畢業(yè)還有半年,但她已經(jīng)將500強(qiáng)企業(yè)聯(lián)合利華管培生的offer牢牢握在了手中。
從大學(xué)生到打工人,
“找到自己的燈塔”
深知自身優(yōu)勢(shì)在于工作和社交,喬惠怡從大一開始就果斷地選擇了實(shí)習(xí),甚至在考級(jí)考證最流行的時(shí)候也堅(jiān)定地走著這條與身邊很多同學(xué)不一樣的道路。
在雅詩(shī)蘭黛海藍(lán)之謎市場(chǎng)部實(shí)習(xí)時(shí),她每天都忙的不可開交,不僅要負(fù)責(zé)海藍(lán)之謎官方微博和小紅書賬號(hào)的運(yùn)營(yíng),對(duì)后臺(tái)數(shù)據(jù)、粉絲反饋進(jìn)行收集和總結(jié),還要參與多個(gè)線上渠道拓展。她需要了解上千名KOL紅人并從中篩選出適合品牌的合作對(duì)象,溝通對(duì)接、選品寄送、跟進(jìn)合作,整個(gè)實(shí)習(xí)下來(lái),經(jīng)她之手的紅人書軟文曝光量已經(jīng)超過百萬(wàn)。
這次忙碌的工作經(jīng)歷不僅沒有嚇倒喬惠怡,反而讓她越戰(zhàn)越勇。“快消是一個(gè)節(jié)奏非?斓男袠I(yè),需要有快速接受新事物的能力。同時(shí),工作環(huán)境往往比較高壓,需要一定興趣才能堅(jiān)持。”她說。
大三,實(shí)習(xí)結(jié)束后的喬惠怡去往英國(guó)伯明翰大學(xué)交換,回國(guó)后不久,國(guó)際疫情形勢(shì)逐漸嚴(yán)峻,原本計(jì)劃申請(qǐng)國(guó)外研究生的她,面對(duì)疫情帶來(lái)的不確定性,想起了曾經(jīng)激發(fā)自己無(wú)限潛力的快消工作!耙苍S能通過實(shí)習(xí)看看有沒有好的就業(yè)機(jī)會(huì),”她一邊想一邊瞄準(zhǔn)了聯(lián)合利華全球家庭護(hù)理事業(yè)部的電商崗位,“之前豐富的工作經(jīng)歷給了我很大幫助,讓面試官相信我能勝任這份具有挑戰(zhàn)性的工作!
順利進(jìn)入聯(lián)合利華后,她投入了更加“瘋狂”的“戰(zhàn)斗”,完整地經(jīng)歷了618直播節(jié)、雙十一、雙十二等線上大促活動(dòng),累計(jì)跟進(jìn)了百余場(chǎng)直播,和頂流主播李佳琦、薇婭等大V一起合作帶貨,還成功地幫助公司產(chǎn)品奪得了小家電類目的No.1。
談及時(shí)下很火的直播購(gòu)物,喬惠怡覺得遠(yuǎn)沒有粉絲看到的那么簡(jiǎn)單,“即使已經(jīng)多次看過知名主播的直播,反復(fù)背過腳本和文稿,在正式直播時(shí)依舊困難重重。觀眾會(huì)問各種各樣你根本想不到的問題,而且會(huì)有很多意外的情況。曾有人問我直播需要不要上課,我自己的體會(huì)是,直播完全是練出來(lái)的!
從實(shí)習(xí)生到管培生,
“一路打怪升級(jí)”
經(jīng)歷了在聯(lián)合利華為期6個(gè)月的實(shí)習(xí),喬惠怡認(rèn)真地總結(jié)道:
“一定要做一份長(zhǎng)達(dá)六個(gè)月的實(shí)習(xí)。”在她看來(lái),大公司的實(shí)習(xí)工作與之前所期待的不同,并沒有什么高深的知識(shí)和技能,“相反越是大公司,前期實(shí)習(xí)的工作內(nèi)容越是簡(jiǎn)單乏味,只有到了中后期才會(huì)有不同層次的收獲。在實(shí)習(xí)的前期階段(前兩個(gè)月),基本上做的都是簡(jiǎn)單基礎(chǔ)的雜務(wù),能學(xué)到的不多,所以多數(shù)人不耐這種枯燥與乏味,輕易地放棄了!
“從一開始聽從領(lǐng)導(dǎo)的指揮,到可以一定程度地自主工作、提出自己的建議,再到獨(dú)立開展項(xiàng)目、擁有一定決策權(quán)力,這個(gè)過程中,我們的能力不斷提升,學(xué)習(xí)的知識(shí)不斷增多,成就感也會(huì)隨之上升!闭沁@次實(shí)習(xí),讓喬惠怡明確并成功實(shí)現(xiàn)了自己的工作目標(biāo)——成為一名管培生。“我在工作中認(rèn)識(shí)了一名歐萊雅的管培生,覺得他的工作很有意思,于是心里暗暗期許能通過Summer Intern的層層考核,成為聯(lián)合利華的管培生!
“先明白自己想要什么,然后一步步努力。比如我,是從大一就開始嘗試實(shí)習(xí)了,第一份工作就是在寧諾當(dāng)實(shí)習(xí)生,非常感激學(xué)校老師能信任我這個(gè)新手。我曾協(xié)助全球事務(wù)辦公室的老師帶領(lǐng)二三十名國(guó)際生參加冬令營(yíng),擔(dān)任過馮昍老師的教學(xué)助理,從她關(guān)于學(xué)生素質(zhì)培養(yǎng)和未來(lái)就業(yè)發(fā)展的研究中得到啟發(fā)……
正是從這一份份的實(shí)習(xí)中,我才發(fā)現(xiàn)自己的優(yōu)劣勢(shì)。所有的事情都是一點(diǎn)點(diǎn)來(lái)的,就像考證要一級(jí)級(jí)考,工作也是一樣。”
尋找未來(lái)方向的過程總會(huì)有挫折,就在這不斷碰壁和試錯(cuò)中,喬惠怡一點(diǎn)一點(diǎn)地找到適合自己的道路,并用不懈的努力,不斷“打怪升級(jí)”。
想要了解喬惠怡小姐姐的更多實(shí)習(xí)經(jīng)歷,
可關(guān)注她的小紅書帳號(hào)哦
Internships help UNNC student to find her passion
Huiyi Qiao, a Year 4 International Business Economics student from the University of Nottingham Ningbo China (UNNC), who has cooperated with top Chinese live streamers such as Austin Li and Viya, has successfully obtained an offer to work at Unilever, a World 500 company.
Unlike many peers who focused on study during undergraduate study, Huiyi started to explore her career interest since Year 1. Her first internship was at UNNC, assisting University staff to organise the Winter Camp for over 20 international students. Later she has also been a teaching assistant for Dr Xuan Feng. “It was from these on-campus extracurricular experiences that I figured out my strength and interest,” said Huiyi.
Realising that her strengths lay in work and social interaction, Huiyi turned to embrace broader possibilities off campus and chose to experience various industries via internships.
During the internship in the marketing department of La Mer in Estée Lauder, she was responsible for social platforms such as Weibo and Xiaohongshu. She also participated in promotional activities on multiple online channels and the exposure of the contents that she has managed exceeded one million.
"The fast-moving consumer goods (FMCG) industry is very fast-paced, which requires good adaptability and flexibility, as well as interest," Huiyi summarised. This experience did not scare her off, but kindled her passion in FMCG.
Therefore, when she finished her one-year exchange at the University of Birmingham and had witnessed the uncertainty brought on by the pandemic, she was determined to seek employment in FMCG rather than further study. She found an internship opportunity in Unilever's Global Division of Home Care.
There Huiyi participated in annual big online sales festivals, supported over 100 live streams, cooperated with top live streamers and successfully achieved top sales in small household appliances with her team. The six months at Unilever made her realise the importance of long-term internships.
“In the beginning, tasks for interns are usually simple and tedious. The real gains start after the first two months,” concluded Huiyi. "From following the instructions of the leader to being able to work independently and put forward my own suggestions, I was glad to see my ability and knowledge improved significantly."
Due to these achievements, she received an offer to become a management trainee at Unilever.
特別感謝 | 寧諾校友會(huì)
文字來(lái)源 | 沈玥,ETT
圖片來(lái)源 | 喬惠怡
編輯整理 | Nico
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