Please scroll down for the English version -UNNC awarded National Level First-Class Modules.

寧波諾丁漢大學“項目設計”、“營銷管理學”兩門課程成功入選首批國家級一流本科課程！昨天，隨著教育部網(wǎng)站相關認定結果公示結束，寧諾理工學院和商學院的兩門課程作為全國僅有的全英文課程躋身國家級一流本科課程榜單。

加上此前學校財務管理專業(yè)被評為國家級一流本科專業(yè)建設點（詳情請點擊：國家級！寧諾財務管理專業(yè)入選國家級一流本科專業(yè)建設點），寧諾已成為唯一一所同時擁有國家級一流本科課程和一流本科專業(yè)建設點的中外合作大學。

項目設計：

三校協(xié)同開發(fā)，中英雙重質(zhì)控

項目設計是化學工程與工藝、環(huán)境工程兩個專業(yè)的大四必修課，由英國諾丁漢大學、寧波諾丁漢大學和馬來西亞諾丁漢大學協(xié)同開展，在三校同時教授。三校課程負責人在教學過程中共同探討課程改進方向與方法，并結合學生反饋、企業(yè)建議及行業(yè)工程師協(xié)會的要求，每年對課程內(nèi)容設計、教授方式與成績評定等方面進行綜合評估與完善。

寧諾項目設計課程的教學準備、實施以及評估工作不僅嚴格遵循《大學質(zhì)量手冊》，還要符合英國教育質(zhì)量監(jiān)管局所制定的《高等教育質(zhì)量規(guī)范》。在教學內(nèi)容設計與發(fā)展方面，始終與行業(yè)工程師協(xié)會保持緊密聯(lián)系，以行業(yè)動態(tài)引領教學內(nèi)容。

課程以小班化教學、合作式學習為特點，通過一系列設計任務引導學生自主學習，并將所學知識進行創(chuàng)新性的應用，同時注重學生安全與環(huán)境可持續(xù)意識的培養(yǎng)。設計任務以小組合作的形式開展，培養(yǎng)學生團隊協(xié)作、自主探索、綜合考量與決策的能力。為強化學生的實踐能力與經(jīng)驗，課程教學團隊聘請了國內(nèi)外業(yè)界專家，到學校舉辦不同主題的研討會，讓學生深入了解業(yè)界的最新工藝發(fā)展動態(tài)與安全生產(chǎn)管理制度。

這是一門綜合性的課程，要求我們運用本科前三年學的所有東西，完成一整套工程設計流程，從而達到既定的經(jīng)濟、環(huán)境、產(chǎn)能等目標，對我們個人能力和團隊協(xié)作的要求都很高。課程很具挑戰(zhàn)性，但老師也會給予及時、充分的指導，啟發(fā)我們一步步提升自己的設計�！�

今年本科畢業(yè)、正在寧諾直博的吳心赟說。

課程由不同領域的專家學者聯(lián)合授課，包括理工學院院長吳韜教授。課程負責人Philip Hall博士有25年的企業(yè)工作經(jīng)驗，10多年教學經(jīng)驗，教授過化學與環(huán)境系大部分現(xiàn)有課程，并從2015年起擔任本課程的負責人。作為系主任，Philip Hall博士還負責制定學系的發(fā)展策略。

課程的師資隊伍中還有兩位在工業(yè)界擁有豐富工作經(jīng)驗的資深工程師——來自格利資公司大中華區(qū)的風險主管Jane Briggs女士以及在空氣化工產(chǎn)品公司擔任首席工程師的林蕾女士，她們?yōu)閷W生帶來行業(yè)的最新動態(tài)以及職業(yè)發(fā)展分享。

營銷管理學：

校企資源深度對接，

國內(nèi)外商賽助力能力升級

此次入選國家級一流本科課程的另一門課程——營銷管理學主要面向國際商務管理、國際商務與國際傳播學、國際商務與語言、國際商務經(jīng)濟學的大三學生。

營銷管理學課程開設已有13年，每年向本校及來自U21聯(lián)盟的全球20多個國家和地區(qū)的交換生授課，是寧諾的重點課程之一。

課程強調(diào)學生能力培養(yǎng)，在真實的商業(yè)環(huán)境中遷移理論知識，引導學生將營銷與其他領域知識相融合，提高跨學科解決實際問題的能力，培養(yǎng)創(chuàng)新型、復合型和應用型人才。教學過程中，教師以情境為載體、強調(diào)互動，鼓勵學生通過分組討論、辯論、角色扮演等形式深入實際案例，加深對知識的理解和技能的掌握。

課程積極開展校企合作，邀請國內(nèi)外知名品牌的企業(yè)高管走進課堂，并通過與政府、企業(yè)的合作，讓學生能夠走進實地進行調(diào)研。課程與歐萊雅集團、索菲特集團、中國銀行等行業(yè)領軍企業(yè)合作，通過商業(yè)案例分析比賽等方式為學生創(chuàng)造實習和就業(yè)機會，提高學生的就業(yè)能力。同時，課程還實現(xiàn)了與諾丁漢卓越獎的深度合作，每年輸送100多名優(yōu)秀選手參加如歐萊雅品牌風暴大賽等國內(nèi)外各大商賽。

課程的授課團隊陣容強大，成員來自不同的國家和地區(qū)。商學院院長Martin Lockett教授曾在劍橋、牛津等一流學府長期任教，有著豐富的教學經(jīng)驗；課程負責人劉任遠教授為商學院副院長身兼浙江省品牌學院院長，有15年任教經(jīng)驗，在市場營銷學與創(chuàng)新學領域國際頂級期刊發(fā)表了多篇文章；系主任Balaji Makam教授提倡“互聯(lián)網(wǎng)+教育”，他的新技術應用能力幫助團隊進一步提高了教學效率。

“這學期的營銷管理學由幾名老師教授不同的模塊，比如現(xiàn)在給我們上課的劉任遠教授，他的企業(yè)經(jīng)驗非常豐富，會在課堂上結合以前工作的真實經(jīng)歷。他選擇的案例緊跟熱點、貼合現(xiàn)實，講課風格也風趣幽默，課上經(jīng)常是笑聲一片�！眹�際商務管理專業(yè)學生季欣怡說。

UNNC awarded National Level First-Class Modules

6 November: Two UNNC undergraduate modules, Design Project and Marketing Management have been recognised by the Ministry of Education of the People’s Republic of China as the first batch of National Level First Class Undergraduate Modules.

Following the Finance, Accounting and Management BSc (Hons) awarded National Level First Class Courses last year, UNNC becomes the first and only Sino-foreign University to have both the national first-level course and modules.

Design Project is a compulsory module for Chemical Engineering and Environmental Engineering students. The curriculum was designed and developed jointly by UNNC, the University of Nottingham UK and the Malaysia campus, following the University’s Quality Manual and the regulations of the UK’s Quality Assurance Agency for Higher Education.

The module practices student autonomy, innovation, and teamwork, and enhances student awareness of safety and environmental sustainability. Moreover, for students to have a better understanding of the industry, the module often invites industry experts to lectures to address the latest developments.

This course is taught by experts with diverse specialities, including Professor Tao Wu, Dean of the Faculty of Science and Engineering, and Dr Philip Hall, Head of the department who has about 25 years’ industrial experience, as well as professional experts like Linda Lin and Jane Briggs, both holding senior positions in multi-national companies and having abundant practical experience here in China and abroad.

“This keeps students up to date with information about the process technology development and safety practice currently taking place in the industry,” said Dr Hall.

Xinyun Wu, a UNNC graduate, said: “It’s a challenging module and requires us to complete an entire set of engineering design procedure to achieve certain economic, environmental and productivity goals. With thorough and in-time instructions from teaching staff, we can improve our designs step by step.”

The other module, Marketing Management, is a key module of UNNC and has been offered to domestic students and exchange students from U21 universities for 13 years. It helps students to apply theories to real business situations and to solve practical interdisciplinary problems.

By introducing interactive teaching methods in class and cooperating with the government and leading enterprises such as L'Oréal, Sofitel Hotel, Bank of China, the module enhances students’ understanding through case analysis and improves student employability. Every year, more than 100 UNNC students participate in major business competitions such as the L'Oréal Brandstorm.

The members of the teaching team are experienced scholars from different countries and regions. Professor Martin Lockett, Dean of the Nottingham University Business School China, has taught at Cambridge and Oxford University. Professor Martin J. Liu has published many articles in world-leading journals in the field of marketing and innovation and is also the Executive Dean of Zhejiang Provincial Branding Academy. Dr Balaji Makam, the Head of Department for Marketing and Management Systems, advocates "Internet+ Education” and brings the latest technologies into class.

"Professor Liu often integrates his work experience into up-to-date case analysis and often makes the class filled with laughter”, said Xinyi Ji, a student of International Business Management.

文字來源 | 課程組，Nico，ETT

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