Please scroll down for the English version -UNNC wins European Chamber 8th Corporate Social Responsibility Award.

今天，第八屆中國(guó)歐盟商會(huì)企業(yè)社會(huì)責(zé)任大獎(jiǎng)?lì)C獎(jiǎng)典禮舉行，寧波諾丁漢大學(xué)（以下簡(jiǎn)稱“寧諾”）因在文化遺產(chǎn)保護(hù)領(lǐng)域的貢獻(xiàn)和成就，榮獲“區(qū)域環(huán)境保護(hù)卓越獎(jiǎng)”。同時(shí)，寧諾還因在加強(qiáng)學(xué)生對(duì)企業(yè)社會(huì)責(zé)任的理解和實(shí)踐方面的突出表現(xiàn)而獲“社會(huì)創(chuàng)新卓越獎(jiǎng)”提名。

中國(guó)歐盟商會(huì)企業(yè)社會(huì)責(zé)任大獎(jiǎng)旨在分享企業(yè)社會(huì)責(zé)任踐行經(jīng)驗(yàn)，交流企業(yè)社會(huì)責(zé)任創(chuàng)新之道，并表彰杰出企業(yè)在社會(huì)責(zé)任領(lǐng)域的卓越貢獻(xiàn)，共同推進(jìn)中國(guó)企業(yè)社會(huì)責(zé)任領(lǐng)域和可持續(xù)理念的發(fā)展。

寧波

諾丁漢大學(xué)在利用技術(shù)保護(hù)文化遺產(chǎn)領(lǐng)域有過許多探索與突破，取得的成果對(duì)當(dāng)?shù)啬酥寥�球都有著深刻的影響。這不僅體現(xiàn)在學(xué)校中來(lái)自不同學(xué)科的學(xué)者為文化遺產(chǎn)保護(hù)制定了國(guó)際標(biāo)準(zhǔn)，更體現(xiàn)在他們利用技術(shù)與學(xué)術(shù)知識(shí)在保護(hù)和促進(jìn)當(dāng)?shù)匚幕�方面作出了杰出努力和貢獻(xiàn)，對(duì)社區(qū)和當(dāng)?shù)匚幕�遺產(chǎn)的保護(hù)產(chǎn)生了積極影響。

以寧諾英偉達(dá)混合現(xiàn)實(shí)聯(lián)合實(shí)驗(yàn)室為例。該實(shí)驗(yàn)室致力于將數(shù)字化技術(shù)引入到文化遺產(chǎn)領(lǐng)域，通過虛擬現(xiàn)實(shí)等方式再現(xiàn)各類世界遺產(chǎn)和文化古跡，由全球知名虛擬現(xiàn)實(shí)學(xué)者莊以仁（Eugene Ch’ng）教授領(lǐng)銜。成立以來(lái)，實(shí)驗(yàn)室在文化遺產(chǎn)數(shù)字化領(lǐng)域進(jìn)行前沿研究，與此同時(shí)團(tuán)隊(duì)利用數(shù)字化技術(shù)保護(hù)地方的歷史和文化，打造了一批極具辨識(shí)度的項(xiàng)目，如重現(xiàn)寧波元代三江口、追尋江南記憶中的外婆家等等，用新穎的方式向世界展示與傳播寧波。頒獎(jiǎng)典禮上，莊以仁教授強(qiáng)調(diào)，

“

21世紀(jì)的文化遺產(chǎn)保護(hù)需要社會(huì)創(chuàng)新，不僅如此，文化遺產(chǎn)保護(hù)還是展示社會(huì)創(chuàng)新的重要舞臺(tái)�！�

而寧諾甬學(xué)研究中心儼然已成為所有熱愛甬學(xué)的海內(nèi)外專家學(xué)者間互動(dòng)交流的首選平臺(tái)。該中心由寧波諾丁漢大學(xué)國(guó)際傳播學(xué)賀龍飛（Thomas Hirzel）博士、建筑學(xué)謝晶博士和計(jì)算機(jī)科學(xué)David Towey教授領(lǐng)銜，團(tuán)隊(duì)通過攝影測(cè)量和數(shù)字捕獲等技術(shù)，建立了寧波市古代和現(xiàn)今即將消逝的建筑數(shù)據(jù)庫(kù)。團(tuán)隊(duì)與寧波博物館啟動(dòng)了長(zhǎng)期計(jì)劃，掃描和記錄寧波獨(dú)有的“青瓷”，以期將其數(shù)字化收藏存檔。中心還聚集了跨界跨學(xué)科的甬學(xué)愛好者，共同向世界推介寧波燦爛的文化遺產(chǎn)。

此外，還要提到寧諾與寧波幫博物館正在合作的數(shù)字遺產(chǎn)中心項(xiàng)目。自2019年簽署共建“人文素質(zhì)教育基地”后，寧諾與寧波幫博物館在人文素質(zhì)教育、志愿服務(wù)和社會(huì)實(shí)踐交流合作上展開了深入的合作。寧諾教學(xué)副校長(zhǎng)Cohen Tan博士為項(xiàng)目總協(xié)調(diào)，國(guó)際傳播系系主任Filippo Gilardi博士則大力推進(jìn)了選修模塊“數(shù)字?jǐn)⑹�、�?shù)字素養(yǎng)”在寧波幫博物館的落地。他多次帶學(xué)生赴博物館開展社會(huì)實(shí)踐，在他的悉心指導(dǎo)下，學(xué)生豐富的創(chuàng)意大大增加了寧波幫故事的傳播度，吸引了本地和國(guó)際光中了解寧波幫故事。比如，有學(xué)生追蹤記錄下老寧波人的食譜，并制作成為明信片分享給參觀者。

正如Cohen Tan在頒獎(jiǎng)典禮上所說(shuō)，“通過為這些老故事和記憶注入新生命，我們幫助新一代寧波人重塑當(dāng)?shù)鬲?dú)有的文化遺產(chǎn)和文化認(rèn)同�！�

榮獲大獎(jiǎng)提名的寧諾“國(guó)際創(chuàng)業(yè)項(xiàng)目”則因在課程中探討并完善了多維、專業(yè)和定制化的企業(yè)社會(huì)責(zé)任發(fā)展模式，幫助加強(qiáng)學(xué)生對(duì)企業(yè)社會(huì)責(zé)任的理解和實(shí)踐而受到關(guān)注。

據(jù)悉，該課程由寧諾商學(xué)院科研與知識(shí)交流副院長(zhǎng)劉任遠(yuǎn)教授領(lǐng)銜，通過豐富多樣的形式提升學(xué)生在可持續(xù)發(fā)展、商業(yè)道德、企業(yè)社會(huì)責(zé)任等領(lǐng)域的知識(shí)和技能，進(jìn)而更好地應(yīng)用到未來(lái)商業(yè)管理實(shí)踐中。例如通過與華為、云鯨、聯(lián)合國(guó)婦女署等企業(yè)伙伴或組織的合作，讓學(xué)生從真實(shí)的案例中了解企業(yè)社會(huì)責(zé)任的作用；支持學(xué)生參加國(guó)內(nèi)外各大比賽，如歐萊雅校園創(chuàng)新策劃大賽、聯(lián)合利華營(yíng)銷大賽、寶潔案例大賽等，鼓勵(lì)學(xué)生在競(jìng)賽中與企業(yè)共同探索現(xiàn)實(shí)問題的可持續(xù)發(fā)展方案。

此次寧諾榮獲“區(qū)域環(huán)境保護(hù)卓越獎(jiǎng)”、被提名“社會(huì)創(chuàng)新卓越獎(jiǎng)”，是對(duì)寧諾在社會(huì)責(zé)任領(lǐng)域突出貢獻(xiàn)的充分肯定。未來(lái)，寧諾將繼續(xù)積極踐行自身社會(huì)責(zé)任，通過有影響力的科研及成果轉(zhuǎn)化為社會(huì)發(fā)展貢獻(xiàn)力量。

UNNC wins European Chamber 8th Corporate Social Responsibility Award

2 December: The University of Nottingham Ningbo China (UNNC) was awarded the Excellence in Environment Conservation-Regional Award of the 8th Corporate Social Responsibility (CSR) Award by the European Union Chamber of Commerce in China, for its outstanding contribution and achievement in preservation and promotion of cultural heritage. The International Entrepreneurial Project of UNNC was also nominated for the Excellence in Social Innovation Award.

In the area of preservation of cultural heritage, UNNC has made various explorations adopting advanced technologies in the area and has obtained profound breakthroughs. It has leveraged its world-leading technical and academic expertise to formulate international standards for the protection of cultural heritage, as well as making both global and local impacts through contributions to preserve and promote local cultures.

The NVIDIA Joint-Lab on Mixed Reality of UNNC, for instance, has been committed to introducing digitalisation into the field of cultural heritage to reproduce world-renowned heritage sites and cultural relics. Directed by Professor Eugene Ch’ng, who has been at the forefront of the field of digitalisation of cultural heritage for over 15 years, the Joint-Lab has been developing Virtual Reality projects in the areas of architecture, archaeology and cultural heritage, such as reproducing the site of Sanjiangkou port of Ningbo in Yuan Dynasty.

The Centre of Ningbo Studies, led by Dr Thomas Hirzel, Dr Jing Xie and Professor David Towey, centres on the use of Photogrammetry and Digital Capture to preserve and database cultural artefacts and architecture, as well as to build bridges between communities of enthusiasts and scholars and promote Ningbo’s rich cultural heritage both within China and abroad. The Centre is currently providing technical workshops and consultancy for staff in the Ningbo Museum on Photogrammetry and Digital Capture so as to archive Ningbo’s priceless collection of celadon.

In addition, UNNC has also established cooperation with Ningbo Bang Museum since 2019 to develop humanistic quality education, community services and social practices, with the support and coordination of Dr K. Cohen Tan, Interim Vice Provost for Teaching and Learning. UNNC students of International Communications have the opportunity to do internship practice at Ningbo Bang Museum via the module “Transmedia Narratives and Digital Literacy”, developed by Dr Filippo Gilardi, Head of School of International Communications. The end of the module assessment is to develop interactive workshops and social media campaigns related to the Museum’s exhibits. The playful creativity of these students, described in the innovation section below, has brought the museum content alive for younger generations of Ningbonese.

"Our strategic goal is 'Solving Problems and Improving Lives'. We do so by serving our local community and engaging positively with key stakeholders through research and teaching activities," said Dr Tan. "We believe that research should be focused on solving real world problems, and these problems are rarely, if ever, simple or unitary. By breathing new life into those stories and memories, we help the next generation of local Ningbonese rediscover their unique heritage and identity."

“Any need for conservation requires an awareness that extends beyond objects, monuments, sites or intangible culture, and also includes the environments that have preserved and sustained our heritage to this day,” Professor Ch’ng emphasised in his speech during the awarding ceremony. “Any heritage conservation in the 21st century must include social innovation, and heritage is a viable social innovation arena. Heritage does not belong to experts - but to citizens.”

The International Entrepreneurial Project (IEP) module nominated this time also won much attention due to it mapping a multidimensional, professional, and tailored-made CSR developing paradigm to build and strengthen students’ understanding of CSR theories and insights.

The module discusses CSR-related topics, aiming to equip students with CSR knowledge and skills. Through collaborations with external companies such as Huawei, Whale Cloud and UN Women, it examines real CSR cases to explore how and why businesses have chosen to adopt sustainable approaches. The IEP module also facilitates students in participating in various competitions like L’Oréal Brandstorm Competition, Unilever Marketing Competition, P&G Case Competition, and Ingenuity Entrepreneurship Competitions to apply CSR concepts into the governance of business.

The CSR Awards of the European Union Chamber aim to acknowledge CSR successes, raise sustainability awareness, and share the CSR experiences with organisations looking to promote and exercise corporate responsibility in China.

Winning the 8th CSR award fully recognises UNNC’s contribution in shouldering social responsibility. Standing on its pioneering tradition as the first Sino-foreign university, UNNC will continue to practice its own social responsibilities, reinvent the ways of learning and thinking and lead the community in social engagement.

圖文來(lái)源 | BDO, Nico，Elena

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